Internet Marketing is the marketing of products or services over the Internet. It also referred to as online marketing or e-Marketing. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean building a website or promoting a website. Somewhere behind that website is a real organization with real goals.

Internet marketing methods include search engine marketing, display advertising, E-Mail marketing, affiliate marketing, interactive advertising, and also Social Media Marketing Methods such as blog marketing, and viral marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing strategy includes all aspects of online advertising that promotes a company online, as appropriate for the promotion of ones' business.

Internet marketing refers to the placement of media along different stages of the customer engagement cycle, through Search Engine Marketing, Search Engine Optimization, E-Mail Marketing and Web 2.0 strategies.

Advantages

Internet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience.

Characteristics of Internet marketing: