Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives such as product sales through self replicating viral processes. Viral marketing is technique for enhancement of product brand or company brand awareness. It’s a process of generating huge traffic to client’s site. There are various huge traffic generating sites which are used for viral marketing.

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral marketing process takes place in various forms like; video clips, interactive Flash games, adver-games, e-books, images, or text messages.

Viral marketing is based on this natural human behavior. It’s a technique to generate customer needs for a particular service. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

Viral Marketing is also an effective search engine marketing technique and have direct impact on site traffic.