Search engine marketing (SEM) is basically a kind of Internet marketing that is focused to promote websites by increasing their visibility in Search Engine Result Pages (SERPs). Now Search Engine Marketing Service Providers use different tools for promoting website in popular search engines like Google, Yahoo & Bing. These tools are
* Search Engine Optimization – for increasing search engine rankings of the websites in different search portals.
* Paid Placement – To get the ads placed in search engines and relevant websites for which ad companies take their charges it may of basically two types – PPC i.e. pay per click and CPC i.e.cost per click.
* Contextual advertising – Google adwords provides contextual ads service that means only relevant ads will appear on the page using the keywords of search.
* Paid Inclusion – is also a kind of SEM where the search engine company charges fees for inclusion of websites in their search index technically what we refer to as Sponsored Listings.
Ganesham Software has been in this industry with very deep and thorough knowledge of our experts of SEM and are known for their dedicated work and excellent results. To know more about SEM Services or SEM packages please contact us.