Pay per click advertising (PPC) is a search engine marketing technique and it also called quick results form search engine that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.
All the automation in the world is useless to you without a pay per click advertising strategy that is based on "service" — on knowledge, expertise and advice that comes from successfully managing PPC campaigns for many other marketers over a long period of time. iProspect has an entire paid search marketing team that's dedicated solely to managing your pay per click advertising campaign both proactively and reactively, and iProspect has been certified as a Google AdWords Qualified Company — having passed a comprehensive exam and demonstrated skills at managing client campaigns.
Our team manages the entire process for you, replacing guesswork with our time–proven methodology. We work with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords, across your target audience's entire research/buying cycle, to test for effectiveness in meeting your marketing goals. And we coordinate the prudent use of pay per click advertising in concert with natural search engine optimization — advising on when to use one technique, when the other, and when both.
And we're available 24/7/365. So if an issue, or an opportunity, arises after hours, on the weekend, or on a holiday, a team member can make changes to your campaign — or even launch a new campaign if needed.
This level of hands–on bid management is critical to the success of your pay per click program. And as search trends change, language usage develops and your services/products evolve, iProspect continually recommends adjustments to your PPC strategy to keep you in front of your competition.